As designer Parvesh Sharma,one half of the designer label Parvesh-Jai begins to discuss his two-day trunk show to be held in Patialas prestigious Maharani Club from Saturday,his words run into one another and the excitement is hard to miss. I belong to a small township,Samana,just outside Patiala,and while I have exhibited across the globe,this is truly special as its on home ground, says the designer.
Sharma and Jai Singh are graduates of the Northern India Institute of Fashion Technology (NIIFT) in Mohali and were in a reminiscent mood on their arrival in Chandigarh. I was a year senior to Jai. We worked together on many small projects in Sector 17 and have been a team since college, says Sharma.
Its been a successful and adventurous journey for the two boys who met on campus and took their dreams further. The designer duo now specialise in resortwear their label Blue Coral was launched in 2006 as well as Indian couture. While they have eight collaborated stores across the world three in the US,two in France,Greece,Riyadh and one in India their resortwear retails in 25 stores dotted across the world.
Singh,who belongs to Bihar,adds that he is keen on showcasing their latest collection in Patiala.
This couture collection is titled Celebration of Colours and is my tribute to Punjab and its vibrant culture, says Sharma. Calling it a boisterous collection,given its focus on bright colours and heavy embellishments,Sharma,however,feels theres more to Punjab than just Phulkari or the Patiala salwar. Resham or threadwork is a Punjabi speciality and so is gotta patti. Our collections bring in all of that a lot, says the designer as we notice a heavy cut-work on the lehenga worn by the accompanying model Sahiba.
The collection to be showcased at Patiala will include lehengas,Anarkali suits and Princess dresses. Its heavy and ready to be included in the trousseau that the label is well known for. We do a lot of customised trousseau wear and thats a reason we havent been able to open a standalone store in this part of the country, says Sharma,who is,surprisingly,working towards a doctorate in fashion along with his design partner. Speaking of collaborations,the two have also now launched Schengen Pathways along with European education and industry collaborator John Cooke,the launch of which was held in the city on Thursday. We have travelled the world over and found that there are many opportunities for youngsters. Coming from small towns,and having struggled hard to achieve success,we are now in a position to offer a helping hand, says Sharma.
While the label is now readying for their new resortwear collection for the global market,fashion week outings at home are few. We feel too many weeks are making fashion weak. Its all just glamour and doesnt make business sense, he sums up.