March 11, 2011 12:02:34 pm
Retail to financial services to telecom conglomerate,the Future Group,is eyeing a Rs 18,000-crore revenue from its mobile telephony service -T24-launched last year along with Tata group company,Tata Teleservices,over the next three-years.
“We expect to add around Rs 18,000-crore to our (Future Group) total revenue from this service alone in the next three-years. This will come from the 10-million new customers we will have by then through this venture,” Future Group’s Founder and CEO,Kishore Biyani,told reporters here while launching the GSM service in Maharashtra,today.
Tata Teleservices and the Future Group had joined hands to launch T24 last year.
The GSM service,which was started as a pilot in June last in Hyderabad,is the company’s second loyalty programme after its ‘Green Card’ which it runs in its Pantaloon chain of retail stores.
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“There are about 30 per cent of loyal (Green Card) customers,who shop for about Rs 60,000 per annum on an average,” Biyani said.
The service has already been launched in 16 circles and Himachal Pradesh is next (in Q1 FY 12),Biyani said.
T24 is already present in major circles such as Andhra Pradesh,Karnataka,Gujarat,West Bengal,Orissa,Punjab,Uttar Pradesh,Tamil Nadu,Kerala,Madhya Pradesh,Haryana,Jharkhand and Chattisgarh,among others.
Biyani,however,refused to divulge the revenue-sharing arrangement with Tata Teleservices.
The Tata group company presently has 88-million subscribers.
Future Group,that sells the T24 pre-paid cards at all its Pantaloon outlets,will extend the service to its other retail formats. It also plans to launch its post-paid and 3G services soon.
“We will be soon extending the service to other retail formats such as Central,Big Bazaar and Future Bazaar,where we don’t have any loyalty programmes presently. We plan to have a common card for all our retail outlets,” T24’s CEO,Mayur Toshniwal,said.
This means the company plans to do away with the Green Card loyalty programnme and instead have a common programme across all its retail outlets.
T24,a unique marketing alliance between a retailer and a telecom operator with the tagline of shop more,talk more and talk more shop more,will provide customers with free talk-time instead of points on every purchase of Rs 300 and above.
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