Dunkin’ Donuts roll out in India begins

Jubilant Foodworks said it will invest around Rs 12 cr to open a minimum of 10 Dunkin Donuts' stores.

Written by Agencies | New Delhi | Published: May 8, 2012 5:52:33 pm

Jubilant Foodworks Ltd (JFL) today said it will invest around Rs 12 crore to open a minimum of 10 Dunkin Donuts’ stores in the country this fiscal.

JFL,the master franchisee of US-based Dunkin’ Donuts brand in India,has opened a store in Delhi to sell baked food and coffee.

The company said it will mostly focus on the Delhi-NCR area in this year before it moves on to other locations.

“In this fiscal we will make capital expenditure of around Rs 12 crore to open 10 stores of Dunkin’ Donuts,” JFL CEO Ajay Kaul said.

He said in the last one year,since the announcement of tie-up with the brand,JFL has already invested Rs 9 crore in setting up the back-end,R&D and a factory in Noida for Dunkin’ Donuts.

In an announcement made last year,the two partners had said the plan was to set up 80-100 Dunkin’ Donuts stores beginning with the metros in the next five years,with a long-term 15 years target of 500 stores in India.

“To begin with,we will focus on Delhi-NCR and could also open in Mumbai in this fiscal,” Kaul added.

The stores would be in the range of 350 sq ft to 2,500 sq ft and require investment of Rs 60 lakh to Rs 1.2 crore,he added.

JFL,a part of Jubilant Bhartiya Group,is also the master franchisee of Domino’s Pizza in India.

JFL Co-Chairman and Founder Hari S Bhartiya said: “JFL is a very large and important part of or business and we will continue to invest in this.”

When asked how was the Group planning to expand the portfolio of food brands,he said: “We always scale up an existing brand before bringing a new one. For example,we signed up with Dunkin’ after we build big business for Dominos. So we will not seriously think about any brand before the next one-two years.”

For the Dunkin’ Donuts outlets,JFL will focus on digital marketing and promotional activities within the stores,Dunkin’ Donuts India President and COO Dev Amritesh said.

On the menu,he said the food range has been developed keeping in mind the Indian palate.

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