To boost its sales and strengthen its presence among youth,Computer maker Dell today introduced two new laptops under its Inspiron series. It has also unveiled its first ultrabook in the Inspiron range (its budget notebook range),which will be available in the Indian market in a few weeks.
The new laptops are aimed at students and professionals on the move and offer enhanced multimedia capabilities,Dell Executive Director and GM (Consumer and SMB) Mahesh Bhalla said.
The R series laptops are priced Rs 39,990 onwards,while the R Special Edition will be available for Rs 51,146 onwards.
The devices are powered by the latest third generation Intel Core processors,which were launched in India earlier this week and run on Windows 7 Home Basic.
Dell also said that it has increased prices for some of its products over the last few weeks as the steep fall in rupee’s value has pushed input cost for PC makers across the country.
“If the impact of rupee depreciation is 1-2 per cent,it is manageable for us. But if it is more than that,we are left with no choice but to pass it on to the consumers. The prices of our products is higher than it was last month,” Bhalla told reporters here.
He added that for some of the products,prices have increased by up to 10 per cent over the last few months due to the fall in rupee’s value.
The rupee has fallen from Rs 45 level per dollar in May 2011 to Rs 56-level at the end of May this year,depreciating by over 24 per cent.
Hit by the falling rupee and constrained supply of components because of floods in Thailand and tsunami in Japan,hardware makers in the country have hiked prices of devices like desktops and laptops.
IT hardware body MAIT has also approached the government seeking revision of valuation in contracts,which account for 50 per cent of the sales in the country.
While the organisation is in discussion with the government,MAIT President Alok Bharadwaj said its members have been ‘forced’ to pass on the burden to retail consumers and enterprises as they are already work on very thin margins.
India has been one of the growth markets for Dell in the previous quarters. However,Dell’s net profit declined nearly 33 per cent in the February-April quarter of 2012,affected by flat performance in the Asia Pacific and Japan (APJ) region,including India.
“Indian market is not going well as we would like it to be. Main challenge is the overall economy… PC growth rate has also been impacted. If the government takes the right steps,we expect to see lot more happening in the sector,” Bhalla said.