July 8, 2011 6:12:47 pm
The box-office this week was all about the old and the new. While Aamir Khan exhorted youngsters to watch Delhi Belly who responded in droves at the theatres,Amitabh Bachchans call to audiences to watch him as ‘action Jackson’ as in his days of yore in Bbuddah Hoga Terra Baap yielded an average response from cinegoers.
Delhi Belly,made on a budget of Rs 24 crore,collected Rs 7.15 crore on Friday,Rs 8.5 on Saturday and Rs 10.75 on Sunday bringing its tally to Rs 26.5 crore. The film has become a rage amongst the youth and I think our marketing strategy along with the catchy songs have helped the film achieve those numbers, Siddharth Roy Kapoor,CEO of UTV Motion Pictures,that co-produced the film along with Aamir Khan Productions,said. Kapoor also added that the delay in the films release had worked in its favour because it gave us time to focus on marketing the film. Aamir Khan was clear that he wanted to work on Peepli [Live. Dhobi Ghat and Delhi Belly,in that order. Since the releases were structured,we knew exactly what we wanted to do with each movie, he said.
Trade analysts concurred with the numbers but were divided on how the film will fare. While Amod Mehra said that the movie will be a super-hit and collect about Rs 50 crore overall,Komal Nahata said that it will make decent profits. Delhi Belly is a rage and a first-of-its-kind movie with so many expletives. The comedy has really hit home. The film will make money, he said.
As expected,Delhi Belly has done roaring business in multiplexes with Mumbai,Delhi,Kolkata and Bengaluru contributing heavily to the films collections. Single-screen theatres,which are screening the Hindi version of the film,have seen decent traffic for Delhi Belly too,Mehra said.
Trade analyst Taran Adarsh,however,tweeted that despite its flying start,Delhi Belly did not open well in traditional markets. According to Prakhar Joshi,Head – Programming,PVR Cinemas,Delhi Belly is doing good business in non-metros at its properties. Punjab recorded almost cent per cent occupancy,Indore had 90 per cent collections,Lucknow was 85 per cent while places like Faridabad and Aurangabad recorded between 60 and 70 per cent occupancy. Compare this with Bbuddah Hoga Terra Baap that recorded uniform collections of 50 to 60 per cent across PVR theatres. Overall,Delhi Belly has given us our biggest opening weekend of the year so far,even beating Ready by a small margin, he said.
Bbuddah..,made on a budget of Rs 10 crore,has already sold off its satellite rights for Rs 13.5 crore,Amitabh Bachchan told Screen. The prints and publicity has cost the movie another nine crore but it has collected only Rs 6.75 crore so far. The film is not up to the mark. The collections have drastically dropped on Monday, Nahata said. Adarsh said that the official figures for Bbuddah.. stood at Rs 7.32 crore over the weekend. The film collected Rs 1.9 crore on Friday,Rs 2.33 crore Saturday and Rs 3.09 crore on Sunday, he tweeted. Vikram Malhotra,COO of Viacom 18 that co-produced Bbuddah.. and distributed Transformers: Dark Of The Moon,remained unavailable for comment.
Manoj Desai,proprietor of G-7 and Maratha Mandir in Mumbai said that family audiences were flocking to watch the Bachchan starrer. Bbuddah.. recorded 98 per cent occupancy at my theatres while Delhi Belly had 90 per cent occupancy, Desai said. Mehra said that the films biggest weakness was that it tried paying tribute to a reel legend without any story. Also,the songs and other characters like Raveena Tandon are completely wasted. The film looked as if it was trying to relaunch Amitabh Bachchan, he said.
Apart from the two Hindi releases,Michael Bays third instalment of the Transformers series called Dark Of The Moon also released to a mild response from the audience. Joshi said that the film collected Rs 1.38 crore in its 2D and 3D versions across PVR properties. This was higher than Bbuddah.. which managed Rs 93.22 lakh at the cinema chain, he said.
Kapoor of UTV said that Delhi Belly will sustain its numbers. Schools and colleges have reopened and since the target audience is youth,we are confident of furthering our collections. In fact,I have seen repeat audiences in theatres as well, he said. According to the trade,it was a good week at the cinemas. Joshi concurred and said,Delhi Belly and Transformers: Dark Of The Moon opened well and were ably supported by Bbuddah Hoga Terra Baap.
On The Cards: Bbuddah…,Delhi Belly
Bbuddah Hoga Terra Baap will do well at the box-office. Ace of Cups and Ace of Pentacles signifies success and financial gains for the movie. The Magician card for Puri Jagannadh signifies achievement of goals and success giving a momentum to things which had been stuck in the past. The card Emperor which I had pulled out for Amitabh Bachchan signifies his passion for work that will always keep his position strong.
Delhi Belly is going to bring success and fulfilment for everyone involved in the movie. The Seven of Pentacles that I pulled out for Abhinay Deo shows that he has given his 100 percent and he will get more success than he had expected from the movie. The card World for Imran Khan implies that his performance in the movie will bring him more recognition than it has brought him in the past.
– Hemlata Mandhiyan,a noted Tarot Card reader predicts the fate of big releases of the week
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