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BRANCHING Out

A successful acting career doesn’t seem to be enough anymore. For tinseltown celebrities,it’s all about exploring alternate career-options. Screen tracks the actors who are now turning their hand to sideline businesses.

Written by Anita Aikara | Mumbai |
April 22, 2011 9:05:06 pm

A successful acting career doesn’t seem to be enough anymore. For tinseltown celebrities,it’s all about exploring alternate career-options. Screen tracks the actors who are now turning their hand to sideline businesses.

The entertainer:

* Arjun Rampal: Party-loving Arjun Rampal decided to base his new business on what’s familiar to him. The actor set up a lounge at New Delhi called Lap.

Cricket Club:

Shah Rukh Khan,Juhi Chawla,Preity Zinta and Shilpa Shetty have found an alternate career in the sport that’s driving Indians crazy: cricket. Though Shah Rukh’s and Juhi’s IPL team Kolkata Knight Riders have still a great deal of catching up to do,Preity’s Kings XI Punjab IPL team and Shilpa’s Rajasthan Royals have made a mark for themselves this season.

Foodies’ delight:

* Suniel Shetty: Even as B-town salivates over the potential profits from the food business,Suneil Shetty’s Thai Me Up restaurant had to shut. But Suneil,the optimist,did not give up,and got his water sport business,H20,back in business.

* Dino Morea:If it’s not fashion,then another area where many celebrities feel they have the Midas touch is in the food business. Thanks to Dino Morea’s restaurant Crepe Station in Mumbai,having a farm-fresh crepe while enjoying the sea-breeze,was a experience to look out for,especially after the restaurant featured in Aamir Khan’s Jaane Tu… Ya Jaane Na.

The Baker is in:

* Sarah Jane Dias: Girl pals Sarah Jane Dias and Shaana Gwynne’s (a pastry chef and wife of former Olive executive chef Evan Gwynne) brainchild Butterfly Café,is modelled after the Madhatter tea party. The cafe,that has the most delicious cupcakes in different flavours,promises to take patrons on a trip to a cupcake wonderland.

Fitness on their mind:

Of course,some celebrities want nothing less than world domination. Not content with their share at stardom,divas including Shilpa Shetty,Lara Dutta and Bipasha Basu branched out into the fitness industry and told the world their secret fitness tips through DVDS on yoga,fitness and lifestyle.

Shilpa Shetty and husband Raj Kundra,also opened the doors to Royalty,a new club in Mumbai. They took over a club formerly known as Poison for their new den.

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