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Big investment in size-zero

Kareena Kapoor has been endorsing laptop company Sony Vaio's Vivid for over a year now.

Kareena Kapoor has been endorsing laptop company Sony Vaio’s Vivid for over a year now. Her loyalty to the brand also saw her bag endorsements for the parent company’s latest smartphones,XPERIA and Vivaz from Sony Ericsson this year. The initial campaign for the laptop was centred around the gadget’s slimness,which was linked with Kareena’s size-zero figure. The latest campaign has been tweaked to showcase the many hues that the laptop comes in and can be currently seen on air.

LG 3D TV with Akshay Kumar

LG Electronics India announced the appointment of Akshay Kumar as its Brand Ambassador for LG Flat Play Display (FPD) segment in March 2010. Akshay promotes the new LED range from the LG stable across various media. An aggressive 360 degree marketing and advertising campaign has been devised to ensure optimum visibility and lucid messaging to the consumer. Moon B Shin,MD,LGEIL,said,“We are aiming to be No.1 in Flat Panel TV Market with a targeted market share of 33 per cent in 2010. To achieve this ,we are coming up with whole new series of Full LED LCD TVs. Our full LED range known as Infinia is loaded with superior features showcasing Next Generation Technology like 3D display,broadband TV,wireless solutions and full LED’s.Our new Infinia TV range will take television viewing experience to a new high.”

On choosing Akshay as brand ambassador,Shin said,”We have chosen Akshay as our brand ambassador for LG FPDs because he personifies the LG brand. He is a big style icon as well as a gizmo and action freak.” Akshay Kumar said,“LG LED TV is so clear that it gives a real image. It is so sleek and thin that it looks like a piece of art on a wall and is quite classy. The quality of the picture will make you want to stay inside the whole day and watch TV. My wife and I are crazy about watching movies at home and the LG LED TV’s gives us cinematic pleasure at home.”

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First published on: 08-10-2010 at 07:51:32 pm
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