After Hallmark introduced their customised greeting cards for Diwali,the American Express has also jumped on to the Diwali bandwagon and has come up with a unique gift card exclusively for the festival to woo millions of its Indian-origin customers.
American Express introduced this gift card for family,friends and business associates in October,just in time for the festival season the starts in India this week.
Designed exclusively for Diwali,the new American Express Diwali Gift Card,can be used to substitute a cash gift,included with the traditional ‘mithai’ box,or added as a special touch to any Diwali gift.
Unlike most other gift cards,American Express gift cards charge no fee after purchase – for activation,checking balance,monthly servicing,card replacement,and the funds on the cards never expire.
If the Gift Card is ever lost or stolen,the remaining balance can be refunded or replaced.
“We’re absolutely delighted as a company to launch the Diwali card for Indian American this year,” says Alpesh Chokshi,president,global prepaid business,adding that this is the first such effort the company is making to address the needs of the Indian community in the US.
The Diwali Gift Card by American Express is available in denominations of USD 25,USD 50,USD 100 and USD 200. It is available online for a limited period of time.
American Express is waiving the purchase price and offering free standard shipping when customers enter promo code ‘Diwali’.
The gift card will be accepted at many locations in the US,Puerto Rico and the US Virgin Islands where American Express Cards are accepted.