Airtel launches Novosol’s sports value added serviceshttps://indianexpress.com/article/news-archive/web/airtel-launches-novosols-sports-value-added-services/

Airtel launches Novosol’s sports value added services

Airtel has launched Novosol's mobile Sports Media Services - MoCricket and MoFutbol.

Leading mobile operator Airtel has joined hands with Singapore-based mobile content service provider Novosol to offer sports value added services (VAS).

Airtel has launched Novosol’s mobile Sports Media Services – MoCricket,MoFutbol and MoSportz.

The Singapore based mobile advertising and mobile media company,targets to cross Rs 500 crore in revenues annually.

“Subscribers have to pay between Rs 1 to 3 per day for our services. Even at Rs 1 per day,if we can capture 10 per cent of Airtel’s 180 million subscribers,we will cross Rs 500 crores annually,” Novosol CEO Minhaz Lokhandwala said.

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“We are working actively and innovatively with Airtel to reach this target,” he added.

Through Novosol’s Sports WAP sites and services,one can check out the next generation of mobile media: multi-media content,real-time updates,entertaining insightful editorial and friendly quick interface.

Airtel by this partnership will not only be benefited from the VAS revenues but also from data revenues. Besides,this will also provide a good lift to the overall VAS ARPU for Airtel,the statement added.

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