It was a presentation from a three-member Google India team at L K Advanis residence a couple of months ago that led the BJP to target every conceivable brand in cyberspace to advertise Brand Advani. It was,in fact,some research done by the Google team that drew up close to 2,000 subjects that top the search requests here,including Advanis website. This has also led to a unique business model with,sources say,Google getting paid a fixed quantum of money. Advani is fast catching up,and was recently heard talking of having read a couple of books on the Google phenomenon.
Published: February 16, 2009 1:09:02 am