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Adidas plans business change for Reebok India

To lower cost and ensure better accountability from its partners,German sportswear maker Adidas,which is undertaking an accelerated restructuring of its business activities in India,is in the process of changing its franchise business model for the Reebok brand

Written by Press Trust Of India | New Delhi | Published: May 3, 2012 12:46:29 am

To lower cost and ensure better accountability from its partners,German sportswear maker Adidas,which is undertaking an accelerated restructuring of its business activities in India,is in the process of changing its franchise business model for the Reebok brand.

Adidas,which has recently found some “commercial irregularities” at Reebok India,had last year communicated to its Reebok franchisees in India about its intention to discontinue the ‘Minimum Guarantee (MG) model’ in the country.

“Under the new leadership team,management is undertaking an accelerated restructuring of its business activities,including significant changes to its commercial business practice,as part of the course of actions to protect the Group’s interests in India,” Adidas has said.

The restructuring is a part of a long-term strategic business plan ‘Route 2015’,it said.

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