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Women tweet more but men are bigger complainers on Twitter

Women on Twitter talk more about personal matters,television programmes and work.

Women tweet more,but men complaint more on the social networking site,a new study of Twitter use has found.

The study found that women on Twitter talk more about personal matters,television programmes and work,while men are most likely to tweet about sport,gaming and news.

When it comes to tweets related to brands,women beat men,while men are much more likely than women to complain,the Telegraph reports.

According to the study of 1,000 British Twitter accounts by Brandwatch,women tweet around 15 times a day,on average,compared with nine updates per day from men.

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Edward Crook,an analyst at Brandwatch,said that many studies have shown that men and women use more similar language online than offline,so it was surprising to see such clear differences in the results

He added that 140 characters encourage many of the non-standard features of spoken language,which could explain this divide.

Crook said that it was clear that men and women both discussed different topics on Twitter and used different language to do

so.

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Overall,television and film was the most popular topic to tweet about,followed by sport,music and celebrities.

According to the report,the popularity of television as a Twitter topic fits in with the strategy the social network has been following recently.

The Brandwatch study also found that the brands most likely to be mentioned on Twitter were food and drink related,followed by clothing and accessories brands and technology brands.

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The food and drink tweets were dominated by women,73 percent,as were the clothing and accessories tweets,89 percent.

The study found that 80 percent of technology-related tweets came from men.

First published on: 14-03-2013 at 11:50:32 am
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