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What Indians are searching on Google Maps

You can learn a lot about what’s on people’s minds by knowing what information they are searching for on the internet.

Written by Sudhir Chowdhary |
October 22, 2012 3:41:50 am

You can learn a lot about what’s on people’s minds by knowing what information they are searching for on the internet. But have you ever wondered what are the most popular destinations searched online in India,especially on Google Maps? Do you want to know what the residents of three metropolitan cities—Delhi,Mumbai and Bangalore—are searching for on their internet-connected devices? Here’s a sneak peek into what people are searching for!

A report prepared by Google and research firm IPSOS reveals that hotels were the most searched for destinations in Delhi,Mumbai and Bangalore. The Imperial emerged as the most searched for hotel in Delhi; Mumbaikers were busy keying in The Trident,making it the most popular hotel on Google Maps,and The Leela Kempinski was the most searched five star property in Bangalore. The entire data was collected through maps.google.com in August this year.

That’s not all. The available data shows that Karim’s and Hard Rock Cafe were the top searched hangout joints by people in Delhi and Mumbai,respectively. Bangaloreans love their malls as they provide one stop shop for the entire family; Phonenix Market City is the highest searched destination amongst all other city malls.

Educational institutes,particularly engineering colleges,represent another category where Bangalore stands out. While IIM Bangalore stood at number two in the search list,others who made it to this category include NIFT,and the Bishop Cotton Boys school. The southern city has also established itself as a healthcare hub,in comparison to Delhi and Mumbai,which have more specialised hospitals. In Bangalore,Jayadeva Hospital and the very popular Narayana Hrudalaya featured high on the search trends.

Delhi and Mumbai showed cultural similarity with location based search interest in religious places—Jama Masjid was most searched in the capital,and Siddhivinayak Temple in Mumbai. Outgoing in their own different way,the locals in both cities showed where their interest lies. Outdoor loving Delhiites searched for tourist destinations,including Connaught Place,National Rail Museum and India Gate,versus movie buff Mumbaikers,who indulge in movies to spend leisure time. Within the broader movie theatre searches,Big Cinemas—IMAX Wadala,and PVR Cinema are the most popular hangout for Bollywood and Hollywood lovers in the maximum city.

Announcing this data,Lalitesh Katragadda,country head—India Products,Google said,“Earlier,India lacked the culture of using maps,but it is changing now. This data is proof that users are continuously accessing information on maps to find places and mapping their communities.”

According to him,46% of smartphone users in India are using their devices to look up directions,or just simply explore maps. Today,mobile phones have become more than just a device for making and receiving calls; they have transformed into multi-utility devices—for entertainment,instant messaging,social networking,and more. “Unlike most content,which is fed to users,Google Maps engages consumers to create maps,which are then used by more users,” he adds.

Highlighting the relevance of Google Maps and Map Maker for the country,Lalitesh says,“India is an important market for Google. India’s citizen mappers have constantly helped us edit and improve Google maps,bringing in deep,rich maps,and local information alive for India. Beyond recreational and convenience value,maps have an enormous influence on the world. Not only do they help in relief efforts during a calamity,but also aid social development.”

For the uninitiated,Google Map Maker allows you to add and update geographic information for millions of users to see in Google Maps and Google Earth. By sharing information about the places you know,like businesses in your town or places in your school campus,you can ensure that the map accurately reflects the world around you. Your updates will be reviewed and once approved,will appear online for people from all over the world to see.

Google Map Maker has enabled users to map thousands of cities in India. The product was created with the insight that users are one of the best sources for maps data,with thousands of edits made in a day. Schools,roads and religious establishments have seen the highest number of edits from 2007 till date,with Bangalore,Hyderabad,Mumbai and Delhi showing the highest level of contribution on Google Maps. India is also one of the fastest growing Google Mobile Maps countries in the world. Google recently added navigation,live traffic updates and offline maps support to its offerings.

Google Maps Navigation takes advantage of your mobile internet connection and Google’s comprehensive map data to help you plan your journeys with confidence. Google officials reckon that in India,you’ll have access to information about any of the thousands of cities,towns,roads,and points of interest that have been mapped by users in Google Map Maker. In other words,whether you’re heading to the Bangalore airport for a business trip or visiting Agra’s Taj Mahal for a weekend of sightseeing with friends,Google Maps Navigation has you covered. Your phone will announce upcoming directions to you as you move along your route; it will even use a friendly and familiar Indian accent if you’ve selected the Indian English locale on in your phone settings.

Google Maps also offers live traffic information for major roads in six large Indian cities and their surrounding suburbs: Bangalore,Mumbai,New Delhi,Chennai,Pune and Hyderabad. Google’s traffic data is shown in a simple and readable colour scheme—red for significant congestion,yellow for minor slowdowns,and green for free-flowing traffic—to help you analyse the traffic on your route with just a quick glance.

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