Jeremy Lin filed an application with the US Patent and Trademark office to trademark the term “Linsanity”,used to characterise his rapid rise to NBA stardom.
There are four other applicants vying for the rights to the catchphrase,two of whom filed before Lin.
The player,who had previously been let go by two teams,has led the Knicks to a winning streak,the BBC reported.
Lins filings indicate the trademark will be used for a slew of sporting goods,sportswear and other merchandise.
His soaring media presence has made him a star in both the US and Asia.
Lin is the first American basketball player of Taiwanese descent to play in the NBA.
He was recently named the NBAs Player of the Week,only the second Asian player to earn that honour.
The first was Chinas Yao Ming,who recently retired.
Yenchin Chang from California became the first person to try and trademark Linsanity,making his filing on February 7.
However,Pamela Deese,a lawyer who represents Lin gave a statement saying,Were prepared to enforce his intellectual property rights.
She said she had filed the trademark application on the basketball players behalf.