Deccan Chargers kickstarts their ‘blue’ campaign

Deccan Chargers won the second season of IPL in South Africa and made it to the semis in 2010.

Bangalore | Published: March 22, 2012 5:11:08 pm

Deccan Chargers kickstarted their marketing campaign in Hyderabad with their most loyal supporters recently.

With the the 5th edition of the IPL season about to start,Deccan Chargers hosted the swankiest affair in the city bringing a celebration of food,music,and cricket with one condition: ”It’s gotta be blue”. 

The Deccan Chargers brought a reason to party with Rana Dagubatti and Kriti Kharbanda at the lead,cheering their favourite IPL team on Blue,supporting the ‘Blue’ Campaign where they were spotted wearing the ‘I (heart symbol) Deccan Chargers’ T-shirts and giving away autographed miniature cricket bats to the fans.

Dedicating the Saturday to the spirit of ”Blue” with their fashion statement,cocktails,the supporters to this favourite IPL Team celebrated the launch with all their unreserved vigour.

The launch event also witnessed some of the most popular socialites in the city trying their hands at a few fun games to test them at their aptitude at the sport of cricket. 

Also,buildings across the city were lit up in ‘blue’ to commemorating the launch of the campaign and fans were asked to identify five such spots to be awarded with free IPL tickets”. 

Deccan Chargers won the second season of IPL in South Africa and made it to the semi-finals in 2010. 

(Content provided by Media Moments. Views expressed in this article do not represent those of The Indian Express)

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