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‘Best apps in life are free’

Mobile app downloads will surpass 45.6 billion in 2012,with free downloads accounting for 40.1 billion.

Written by Agencies | Washington | Published: September 11, 2012 10:06:16 pm

Nearly 90 per cent of the apps downloaded for use on mobile devices worldwide are free,and most of the paid apps cost USD 3 or less,a research firm said today.

The report by Gartner Inc said worldwide mobile app downloads will surpass 45.6 billion in 2012,with free downloads accounting for 40.1 billion.

Among the paid applications,90 per cent were less than USD 3 each,Gartner said.

The research firm said it expects this trend to continue with apps between 99 cents and USD 2.99 accounting for 87.5 per cent of paid downloads in 2012,and 96 per cent by 2016.

Apple’s App Store has been the largest source of apps,and will account for 21 billion downloads in 2012,an increase of 74 per cent over 2011.

“Apple’s market share is the largest,considering its App Store accounts for 25 per cent of available apps in all stores,” said Brian Blau,research director at Gartner.

“The number of apps available is driven by an increasing number of stores in the market today… These stores will see their combined share of total downloads increase,but demand for apps overall will still be dominated by Apple,Google and


Gartner’s Sandy Shen said Amazon is another important player in the market.

“Amazon has appealed to users with its strong brand,global presence and a good selection of high-quality content while Facebook’s recently launched App Center – supporting both mobile devices and desktops – will become a powerful

competitor due to its strong brand and leading position in social networking and gaming,” said Shen.

“In China,there is a boom market of independent Android stores,due to the lack of presence of Google Play and ‘weak’ stores from CSPs (communications firms). We expect to see more new entrants to the market,aiming to deepen relationships with their customers and/or to capture some of this growth market.”

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