“This is iPad mini,” Apple’s senior vice president for marketing Phil Schiller said as he displayed the new iPad at an Apple event in San Jose.
“This isn’t just a shrunken down iPad,” Schiller said. “It is an entirely new design.”
The iPad mini’s touchscreen measures 7.9 inches diagonally compared to 9.7 inches on the original iPad.
Apple also unveiled a fourth generation of the original iPad today and the California-based company said it has sold over 100 million of the devices in two and a half years.
Apple set the tablet computer market ablaze with the first iPad in early 2010 and stuck with its 9.7-inch screen while rivals introduced lower-price tablets with screens closer to seven inches.
Amazon’s seven-inch Kindle Fire proved popular last year,and a new version was launched last month.
Meanwhile,a Google Nexus 7 powered by Android software joined the Samsung Galaxy in the seven-inch tablet market.