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Instead of fuelling the engine of her car to sail through the sea of extremely congested moving -to-office traffic on a Monday to satiate her kids sweet tooth needs...

Written by Shashi Priya |
October 15, 2008 2:47:04 am

One of the oldest and busiest shopping areas in Pune, the Laxmi Road goes online from this season

Instead of fuelling the engine of her car to sail through the sea of extremely congested moving -to-office traffic on a Monday to satiate her kids sweet tooth needs, Pradnya Jawadekar simply switched on her CPU to log on to laxmiroad.in and shopped online for Bakarwadi and Moti chur ke laddu to her heart’s content. For Jawadekar who stays in Aundh finding about the very city centric online portal laxmiroad.in was pure bliss. “The idea of hunting for a parking place in the shopping pockets of the city makes me shudder and Laxmi road tops the chart of the busiest shopping hubs in the city. The thought of honking repeatedly in that traffic and slipping like a snail in itself is very de – motivating for a shopping spree. So many a times with a heavy heart we have compromised with the kind of stuff we get in Aundh and its surroundings, only occasionally mustering up enough courage to fight the traffic to go to Laxmi Road or Camp,” shares Jawadekar who now simply buys online thanks to the 43-day old portal.

It was some two years back when Amit Dixit a software engineer stumbled upon the idea on coming with an online portal for laxmiroad. ” The idea would have never hit me if I too would not have undergone the same pathetic experience like other shoppers at laxmiroad.” It was in the year 2006 when Amit Dixit happened to witness the traffic and the parking problem at Laxmi Road for the first time. “When I returned that day I decided I will do something about it,” shares Dixit.

As the motivation came so followed the planning for the idea of making this busy shopping hub easily accessible to shopoholics and that’s how laxmiroad.in toddled towards its existence. “I thought about getting most of the shops online and give home delivery facility. This would have been really useful for those staying quite far in areas like Aundh, Baner and Kondhawa because the people living in these places miss out on enjoying shopping a wide range of shopping materials which are available at shopping hubs.”

Going about giving his idea a concrete shape Dixit spoke to the various shop owners in Laxmi Road “I started talking to some of the shopkeepers in 2007 just to get their opinion and judge their mindset. The response was very positive and so finally I decided to jump into this from February 2008.”

The domain now displays the items available at seven shops at Laxmi Road including Kheliya toy shop and Chitale Bandhu Mithaiwale. Also the portal has Varma Book Centre and Venus traders showcasing their items and rates at the site. “When Amit came to us with the idea we agreed to it at once because we know it will increase our sales as shopping will be a much more easy affair for the people,” says Kamal Somani, owner, Shri Krishna Perals

The portal, which is functional since September 2, till now has more than 30 orders that have been placed through the domain and has more than 50 members who have registered themselves as members. The portal charges a nominal amount of Rs 20 for home delivery.

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