Chevrolet India launched the ‘Drive with Care’ campaign in a bid to increase awareness amongst motorists and promote road safety. The company released a video on its social media streams showing innovative road signs painted with hydrophobic paint (that can only be seen when wet) at work.
Chevrolet India’s website also featured a dedicated campaign page carrying insights on traffic accidents and tips on what pedestrians and drivers can do to be safer on the road during rainy days.
“At Chevrolet, one of our key value is to keep the customers at the centre of everything and the monsoon season is just one of the several opportunities to connect, engage and educate them on the importance of being careful on road.
With the ‘Drive with Care’ film, which hits hard at the road safety issue, we aim to create awareness amongst the people and bring about the attitudinal change to be safe on the road and to care for others at the same time,” said Jack Uppal, VP Marketing and Customer Care, Chevrolet India.
Chevrolet India recently commissioned a study on road accidents in Mumbai, conducted by Nielsen and ValueNotes, to learn more about road accidents during the monsoon season.
The studies helped create awareness by identifying major accident prone zones/areas in the city during monsoon, reason behind these accidents and other statistics on the number of accidents, particularly during monsoon months.
To promote the campaign, safety messages saying ‘Drive with Care’ will be painted in select residential area that will appear whenever it rains, educating families to be more careful while driving during the monsoon.
With the onset of monsoon, Chevrolet India had also launched Monsoon Service Camps that offered services to ensure safe driving in the monsoon season. The services provided included a special quick free check-up of items such as brakes, light bulbs, electrical, battery and tyres. In addition to the free front wiper blades distributed, there were discounts on parts and labour charges to ensure their vehicles are well maintained and safe to drive.