Call it Yoga Day wave or a need for healthier lifestyle, people in Delhi and NCR are investing more and more in yoga related products of late, says a trends report by Amazon.in.
Delhi/NCR has topped the list of cities in India when it comes to sales of yoga-related fitness products, books and DVDs.
In fact, the e-commerce portal registered 400% increase in the offtake of these products when compared to 6 months back. According to the report, some of the popular products that people are looking for are yoga mats, yoga kits, apparel, books and DVD’s.
Responding to the growing demand for such products, Amazon is launching a new dedicated Yoga store which will go live tomorrow, a day before International Yoga Day on June 21.
The store will have a wide-variety of yoga related products from yoga mats, yoga pants, yoga DVD’s to best-selling yoga titles.