scorecardresearch
Sunday, Oct 02, 2022
Premium

To Pakistan, With Love

Bridging borders via fashion is Indian designer Mini Bindra, who recently opened her flagship store in Lahore. The designer, who runs her store Rubaaiyat in Delhi, is no stranger to Pakistani fashion. She is the franchise owner of The Boulevard, the official store of the Pakistan Fashion Design Council (PFDC) in Delhi and has been […]

Bridging borders via fashion is Indian designer Mini Bindra, who recently opened her flagship store in Lahore. The designer, who runs her store Rubaaiyat in Delhi, is no stranger to Pakistani fashion. She is the franchise owner of The Boulevard, the official store of the Pakistan Fashion Design Council (PFDC) in Delhi and has been a frequent visitor to fashion weeks across the border. “My husband and I have always championed for cross-border business via fashion.

Taking Rubaaiyat to Pakistan is an extension of this commitment,” says Bindra. The store is housed in Lahore’s popular Gulberg Galleria and is currently showcasing the designer’s latest collection titled “L’amore D’oro” or “love for gold”.

“The collection brings together traditional Indian needlework such as the Lucknowi chikankari, aari and zari embroideries with brocade and block prints. I have used delicate screen prints as well. The colour palette includes shades such as white, nude, beige, ochre, tan and fawn,” describes Bindra, whose collections in India offer everything from Indo-western ensembles to heavily-embroidered ethnic wear.

The collection for her Lahore store includes her signature collection as well as bright hued tunics, brocade gararas paired with net dupattas, sequined cholis and crop tops. “Though designed in India, the clothing is manufactured locally in Pakistan. The material is mostly imported but fabric produced in Pakistan is also used in the collection,” says Bindra, who has also incorporated fabrics such as raw silk and chiffon in the collection.

Subscriber Only Stories
From The Explained editor: The ban on PFI, forests at night, and free gra...Premium
From the Opinion Editor: An election for the Congress partyPremium
From Nehru to JP, the political leaders mentored by GandhiPremium
Uttarakhand resort murder: Amid questions within, BJP may revamp Dhami go...Premium

– Anjali Jhangiani KP

First published on: 05-05-2014 at 12:30:41 am
Next Story

‘The real challenge is the creation of good jobs in the organised sector’

Latest Comment
Post Comment
Read Comments
Advertisement
Advertisement
Advertisement
Advertisement