Monday, Jan 30, 2023

Tanishq ad: Mohammed Zeeshan Ayyub’s wife, others share personal interfaith stories

Actor Mohammed Zeeshan Ayyub's wife Rasika Agashe recently shared a glimpse of her baby shower ceremony

Mohammed Zeeshan Ayyub, rasika agashe, tanishq adActor Mohammed Zeeshan Ayyub's wife Rasika Agashe recently shared a glimpse of her baby shower ceremony amid the Tanishq ad controversy. (Source: mohdzeeshanayyub/Instagram, Anubha Bhosle/Twitter)

As #BoycottTanishq continues to trend on social media after the jewellery brand released an advertisement, many people — from actors, TV personalities to writers — have come forward to speak in its support, with many sharing instances of interfaith marriages in their family, amid allegations against the ad for promoting ‘love jihad’.

Actor Mohammed Zeeshan Ayyub’s wife Rasika Agashe recently shared a glimpse of her baby shower ceremony and captioned it, “Meri gobharai…socha share kar dun…(My baby shower…thought let me share it)…and before crying out love jihad, let’s learn about special marriage act”.

Writer Mrinal Pande wrote, “My daughter married an Indian Muslim in USA, neither converted. Both mothers flew there when our first grandchild arrived. Together we cooked, cleaned, entertained family/friends. At night groaning Ya Allah and He Ram, giggled and slept on hard mattresses.”

TV personality Tehseen Poonawalla spoke about his own interfaith family in a tweet.

Vir Das also took to Twitter to call out those who demanded the ad be taken off air. “Whatever your faith…If your faith is so rattled by ads, jokes, books, movies and art….it’s not that strong. If you need the whole world to feel the same way you do…you’re the one lacking conviction,” he wrote.

Some other people also shared stories from their interfaith weddings.

Meanwhile, The Advertising Club issued a statement, condemning the “threatening and targetting of Tanishq and its employees”. Here’s the full statement:

Read| Tanishq episode shows secularism today has come to resemble power play

Besides, Divya Dutta, who lent her voice to the ad, also lamented the ongoing backlash, suggesting that the ad was about promoting brotherhood.

What is your take on this commercial?

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First published on: 15-10-2020 at 15:00 IST
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