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Wednesday, December 02, 2020

Tampax tweet on ‘people who bleed’ causes social media row

While the brand's idea was to spread an inclusive message about celebrating those who bleed, but do not identify as female (trans men, gender non-binary), the tweet left netizens divided

By: Lifestyle Desk | New Delhi | Updated: October 28, 2020 6:09:38 pm
Tampax tweet, Tampax tweet on people who bleed, Tampax tweet on menstruation, JK Rowling, indian express newsThe Tampax tweet aimed at having an inclusive celebration of people who do not identify as female, but bleed. (Source: Pixabay)

At a time when brands around the world are looking to take a more inclusive approach in the marketing and promotion of their products, popular tampon brand Tampax is being both criticized and lauded for one of its tweets that celebrates “the diversity of all people who bleed”.

Recently, the US company, owned by Proctor and Gamble, shared the following tweet, which had an illustration of five persons by graphic designer Brittany Harris.

“Fact: Not all women have periods. Also a fact: Not all people with periods are women. Let’s celebrate the diversity of all people who bleed!” the tweet read, along with the hashtags: #mythbusting #periodtruths #transisbeautiful.

While the brand’s idea was to — as mentioned earlier — spread an inclusive message about celebrating those who bleed but do not identify as female (trans men, gender non-binary), the tweet caused some furore on social media, leaving netizens divided.

Take a look at some of these responses:

The tweet was especially discussed because earlier this year, author JK Rowling faced heavy backlash for tweeting in response to an article titled ‘Opinion: Creating a more equal post-COVID-19 world for people who menstruate’.

“‘People who menstruate’. I’m sure there used to be a word for those people. Someone help me out. Wumben? Wimpund? Woomud?” she had commented, much to the dismay of people who then went on to educate her, while others called her ‘transphobic’.

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