This is an archive article published on January 4, 2023

‘Working out and maintaining a great body structure can add miles to your look, style quotient’: Suniel Shetty

Suniel Shetty talks about his latest venture, donning the entrepreneur's hat, his new role, and what's in store in the new year.

suniel shetty, suniel shetty interviewSuniel Shetty is best known for films like Border, Kaante, and Hera Pheri. (PR handout)
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‘Working out and maintaining a great body structure can add miles to your look, style quotient’: Suniel Shetty
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Be it his acting chops, his style evolution, or his dedication to fitness — Suniel Shetty has often impressed us with various facets of his professional and personal journey. Now, the Dhadkan star is all set to revolutionise the world of men’s jewellery as he dons the entrepreneur’s hat with his latest venture. Talking about the same, the actor says the brand was born out of his love for jewellery, which he is often seen sporting, when he could not find something appropriate to team with his outfit while getting dressed for an occasion.

In an exclusive email interview with indianexpress.com, Suniel Shetty talks about his plans, what makes his designs different, his new role, and what’s in store in the new year. Read the edited excerpts below:

Tell us about your latest venture. What inspired you to launch a jewellery brand for men?

It all began with a situation when I was getting dressed for an occasion and couldn’t find the appropriate jewellery to go with my attire. This made me consider how few jewellery brands cater specifically to men. This led to the inception of MetaMan.

How would you describe the designs, what do they entail and how exactly do the designs “celebrate culture with style and sophistication”?

These designs have taken inspiration from centuries ago, and have been reworked with a twist of modernity. They celebrate the heritage and culture of India, and every product has a story to tell that will transcend through the brand.

 

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A post shared by Suniel Shetty (@suniel.shetty)

In today’s time, when the lines of fashion have blurred, how do you intend to make designs that are exclusively for ‘men’? How do you define such designs?

Men have always worn jewellery for millennia, right from the maharajas and the royals even today. We just make sure that our designs look masculine and trendy.

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What is the design philosophy that you have stuck to, when creating the accessories?

We add aesthetics to the items by giving them a modern touch through colour, design, or detail. Our products are highly edgy and millennial.

 

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A post shared by Suniel Shetty (@suniel.shetty)

How do you envision your role as an entrepreneur? Are you scared, excited, jittery…?

I’d like to build an ecosystem of value-added businesses and foray my investments into innovative products. With the world evolving, I like to evolve my business portfolio and keep up with the trends. In my capacity as an entrepreneur, I strive to provide value to businesses that are unique; render support in any way I can, and be an active role model to the upcoming generation teaching them how to balance work and life at the same

Are you, personally, also fond of accessories? Which are your go-to ones?

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I’ve always adored accessories. Needed a piece or two to wear to keep some metal on my body. Nonetheless, accessories play a huge role in one’s look and style today. My current go-to product is the Nautical Pendant from the brand; I love how this pendant can enhance any look — casual or ethnic. You’ll also see me wearing quirky rings.

 

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A post shared by Suniel Shetty (@suniel.shetty)

In a similar vein, you are admired for your charming sense of style. How would you describe it?

I just like to keep it subtle and comfortable, working out and maintaining a great body structure can add miles to your look and style quotient. I just follow this routine.

Would you say your style has evolved over the years? If yes, in what ways?

Yes absolutely, I love wearing comfortable clothes! I’m leveling up with the sneaker game currently, loving my loose fits and cargos. The bottom line, comfortable and breathable clothing will be something I’ll always be inclined towards.

 

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A post shared by Suniel Shetty (@suniel.shetty)

You are quite active on social media; how do you manage the pressure that comes with the medium, which has taken a toll on many?

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As long as you know what you’re here for and your purpose, nothing can distract you. Laser-like focus on work and building an eco-system has been the driving force ever since, light-hearted jokes or social media pressure are just the perks of your work. Could be a boon or a bane on how one takes it. I’ll just let my work speak for itself.

What is keeping you busy at the moment?

My upcoming movies, startups, and business investments for now! As I’ve said, this is just the start.

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Shweta Sharma is a highly experienced journalist and editor with over 17 years of industry experience. As a Deputy Associate Editor, she currently spearheads the Lifestyle section at IndianExpress.com, where she oversees the content strategy and editorial direction for one of India’s leading digital news platforms. Professional Experience & Leadership  In her role as the sectional head, Shweta is responsible for curating a diverse range of content that resonates with a modern digital audience. Her extensive tenure in journalism reinforces her standing as a seasoned editor capable of managing complex lifestyle narratives, ensuring they meet the high editorial standards of The Indian Express. Expertise & Focus Areas  Shweta possesses deep authority across several lifestyle verticals. Her work directs the conversation on cultural and societal trends, with specific expertise in: Culture & Arts  Comprehensive coverage of the arts ecosystem, including music, literature (books), and visual arts. Health & Wellness  She has done rigorous reporting on well-being and health trends. Style & Living  In-depth analysis of fashion and style. Leisure  Curating experiences in Travel and Food, bridging the gap between luxury and accessibility. Trust & Credibility  As a Senior Assistant Editor, Shweta is a trusted voice in the lifestyle domain. Her reputation is built on a consistent output of high-quality, researched content that offers readers reliable information and nuanced perspectives on contemporary living. FIND ALL STORIES BY SHWETA SHARMA HERE ... Read More


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