Young women who actively like or comment on Facebook or Instagram images of friends they find attractive are likely to be left feeling worse about their own appearance, scientists say. The research by a team from the York University in Canada shows how young women interact with images online can affect how they feel about their own bodies. The research published in the journal Body Image, focused on young women, aged 18 to 27 years old, who liked or commented on photos of people they deemed to be more attractive than themselves.
“The results showed that these young adult women felt more dissatisfied with their bodies,” said Jennifer Mills, associate professor at York. “They felt worse about their own appearance after looking at social media pages of someone that they perceived to be more attractive than them,” said Mills. “Even if they felt bad about themselves before they came into the study, on average, they still felt worse after completing the task,” she said.
The research included 118 female undergraduate students from diverse ethnic backgrounds. Participants reported their age, ethnicity, and years of post-secondary education in an online questionnaire six weeks before the experiment. Each participant was given questionnaire where they had to indicate using a specific scale how satisfied or dissatisfied they were with their appearance or body image.
Participants were then randomly assigned into one of two experimental conditions. One group of participants were asked to log into Facebook and Instagram for a period of five or more minutes and find one peer that was the same age who they felt was more attractive than themselves. After looking at the photos, each participant was asked to leave a comment of their choice.
In the control group, participants were asked to do the same task except this time comment on a post of a family member whom they did not think was more attractive than themselves. The data showed that participants’ views of their own appearance were not affected when interacting with their family members. “I think in a lot of cases, young women who post to social media are hoping to get positive reinforcement for what they’re posting and the way in which women use social media is more appearance-based than it is for men,” said Mills.
Mills said particularly in this age group, 18 to mid-20’s, appearance is very important, and women care a great deal about how they are perceived by other people. They are also most likely to use social media. “When we compare ourselves to other people, that has the potential to affect the valuation of ourselves,” said Mills.
“We really need to educate young people on how social media use could be making them feel about themselves and how this could even be linked to stringent dieting, eating disorders or excessive exercise,” she said. “There are people who may be triggered by social media and who are especially vulnerable,” she added.