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Friday, September 25, 2020

Rhea’s viral tee is linked to a menstrual hygiene campaign; know more about it

The viral 'Roses are Red' t-shirt that Rhea Chakraborty was seen wearing is now being sold online

By: Lifestyle Desk | New Delhi | Updated: September 12, 2020 8:53:14 am
roses are red t-shirt'Roses are Red' t-shirt has been going viral. (Source: giveher5/Instagram)

Many celebrities, including Bollywood actors, have been sharing a quote on Instagram lately — “Roses are red/Violets are blue/Let’s smash patriarchy/ Me and you.” The quote is from a t-shirt Rhea Chakraborty was recently seen wearing. Since then, the inspiring slogan has been going viral on social media.

rhea chakraborty, roses are red t-shirt Rhea Chakraborty wearing ‘Roses are Red’ t-shirt. (Source: PTI)

The t-shirt was originally designed as part of an awareness campaign on menstrual hygiene, by a social initiative called GiveHer5, in partnership with The Souled Store, a clothing company.

The #RosesAreRed campaign was first launched in 2018 to raise awareness on gender equality, Shivani Swamy, project manager, GiveHer5, told indianexpress.com. “The Souled Store reached out to GiveHer5 as we had been working on educating and providing women and girls in rural India with safe and sustainable menstrual hygiene knowledge and solutions since early 2017. For every T-Shirt sold, one menstruator’s needs for an entire year are taken care of. The campaign did very well at the time, then grew to its natural conclusion,” she shared.

With the t-shirt becoming popular once again, people have been reaching out to reinitiate the campaign, Swamy said, motivating the team to relaunch it, along with the t-shirt. “The Souled Store also received such requests and so we decided to take it (t-shirt) live again. Within 24 hours of the t-shirt going live again, about 60 of them were sold.” As part of the campaign, for every t-shirt sold, one girl from rural India will be provided sanitary napkins for a year.

 

View this post on Instagram

 

A T-shirt went viral yesterday. Here’s a little backstory. Back in 2018, our @giveher5 team ran a campaign called ‘Roses are Red’ in collaboration with @thesouledstore. The aim of this campaign was to raise awareness about key issues surrounding gender inequality and women empowerment. In turn, we raised funds to support every girl’s right to menstrual hygiene. Due to popular demand, along with @thesouledstore, we’ve decided to relaunch our campaign. Join us in our effort to raise awareness and funds. 1 T-Shirt Sold = 1 Girl’s Yearly Requirement of Sanitary Napkins. The T-shirts are now live, help us change the narrative – #linkinbio • • • #GiveHer5 #TheSouledStore #smashpatriarchy #rosesarered #expressyourself #menstruationmatters #everydaysexism #womenempowerment #empowerwomen #feminist #sharemycycle #letssmashpatriarchy #genderequality #periodpoverty #patriarchy

A post shared by GiveHer5 (@giveher5) on Sep 9, 2020 at 5:01am PDT

 

Apart from the ‘Roses are Red’ t-shirt, GiveHer5 had also come up with other slogans at the start of the campaign. “People also reached out asking for those quotes and poems that got the most traction at that time. Some people even reached out asking if they could donate directly to the cause,” Swamy stated.

 

To take the campaign forward, GiverHer5 plans to start a user-generated activity, encouraging people to send in original artwork and illustrations on women’s issues. “We will feature the best submissions on a new line of merchandise that will further help drive our fundraising efforts and also feature them on our social media to help push the narrative of Period Positivity forward,” Swamy expressed.

The t-shirt is being sold online at Rs 599.

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