3 min readNew DelhiMar 11, 2015 11:59 AM IST
First published on: Mar 11, 2015 at 11:58 AM IST
Rebok’s ZPump Fusion (for women)
It’s important to pick the right running shoe, as it’s your first step towards fitness. But what happens when it just doesn’t fit the way you thought it would when you bought it? Reebok has designed ZPump Fusion which it claims is a running shoe that conforms and adapts to any foot.
The new design comes with a pump technology that creates a new and proprietary air-filled cage that surrounds and molds to any foot providing a locked-in custom fit.
“ZPump Fusion represents a revolutionary new approach to The Pump technology. Many running shoes are developed around a rigid, factory-developed last shape that can never be a true representation of your unique foot. ZPump Fusion is completely structure-less when not inflated and then molds to the individual shape of your foot once you put it on and inflate,” said Paul Litchfield, original inventor of The Pump and Head of Reebok Advanced Concepts.
Reebok, ZPump Fusion (for men)
“It conforms to the shape of your foot to give you a locked-in custom fit when you run. To get that security, you may need three pumps or you may need eight pumps – it is fully customizable for each person,” adds Litchfield.
Unlike a traditional running shoe which is often made up of over 40 individual parts; the Reebok ZPump Fusion is made up of just three key parts, meaning no rigid components that restrict movement in the foot. Each of the three parts in the ZPump Fusion works together to deliver improved fit and control.
When The Pump actuator on the heel of the ZPump Fusion is pushed, air is channeled through the valve and into the air-filled cage enabling it to fill and clasp around the upper and heel in a way that is unique to each foot. To release the air, runners can simply deflate using the release valve.
“The ZPump Fusion doesn’t just provide a locked-in fit for your feet, it also locks you into focus so you can push your body, test those limits and Be More Human”.
It’s priced at Rs 14,999 and will be available across all Reebok Fit Hub stores in the country starting from March 10, 2015
Rebok’s ZPump Fusion (for women)
Reebok, ZPump Fusion (for men)
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