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Wednesday, September 30, 2020

National Handloom Day 2020: Priyanka to Vidya, celebs urge people to go ‘vocal for local’

National Handloom Day 2020: Celebrities took to social media to post pictures of themselves in Indian textiles, promoting the importance of traditional weaves

By: Lifestyle Desk | New Delhi | Updated: August 7, 2020 2:50:36 pm
national handloom day, priyanka chopra, vidya balan National Handloom Day: Priyanka Chopra and Vidya Balan posted pictures donning Indian textiles. (Source: priyankachopra/Instagram, balanvidya/Instagram)

As Prime Minister Narendra Modi urged citizens to promote handmade products on the occasion of National Handloom Day, several celebrities also took to social media to spread the message of “vocal for local” products.

Among them were Priyanka Chopra Jonas, who posted a throwback picture in a lemon green jamdani sari. “Indian handlooms are known to be unique and a work of craftsmanship. Let’s lend our support to the weavers and artisans of the textile industry,” she wrote on Twitter.

Kangana Ranaut also took to Instagram to share pictures of herself and sister Rangoli donning Indian textiles. “Let’s promote handloom, handmade, artisanal, and everything our nation should be proud of. When you choose handloom you choose weavers who are struggling for their survival, you choose to be #vocalforlocal, you choose mother earth, and love for every single being on this planet,” her team captioned the pictures.

Read| Revisiting some rare weaves, this National Handloom Day

Minister of Textiles Smriti Irani posted pictures of herself wearing a handloom sari and a handmade face mask on Instagram and wrote, “Handloom can enrich our daily lives and surrounding in many ways; from clothing to furnishing to Masks in Covid times to wall hanging. Bring home handmade in India!”

Posting a picture in a mustard coloured Kanjivaram sari, Vidya Balan captioned her post on Instagram, “On #NationalHandloomDay let us all resolve to support our weavers across the country in these difficult times by buying and wearing their beautiful creations in our everyday life and also help keep #India’sHandloomLegacy alive. Appreciate the labour of love.”

Fashion designer Manish Malhotra shared a quote by Mahatma Gandhi on this occasion to highlight the importance of handloom. “‘I believe that the yarn we spin is capable of mending the broken warp and weft of our life.’-Mahatma Gandhi. For me handloom is truly special .. my brand Manish Malhotra World and me celebrate the 6th national handloom day 2020,” he wrote.

Janhvi Kapoor wrote on Instagram, “Today is National Handloom Day! This is my most favourite and most special handloom saree. The weavers and artisans in our country are truly unmatched in skill and creativity- the best in the world!”

National Handloom Day is observed annually on August 7 to commemorate the Swadeshi movement that started on the same day in 1905. This day aims to raise awareness about the handloom industry and honour the contribution of weavers to socio-economic development.

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