Updated: March 9, 2015 11:43:11 am
Women from a long time have been considered a jewel-in-crown in advertisement industry. They have been used in commercials as sex symbols or portrayed as home-makers. However, few advertisements in recent times have moved away from the stereotypes and made them confident in their own little ways:
This campaign by Dove United States (also broadcast in India) is about women and their inhibitions. Dove claims that most women in the world are their own worst beauty critics. So Dove got an artist to sketch some women who criticised themselves and created beautiful art pieces. After revealing the sketches the artist asks, “Do you think you are more beautiful than you say?” Watch to know the answer.
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In India, for ages, women have been subjugated in many ways. Mostly in the name of tradition and culture. This Whisper campaign takes up one issue that is surprisingly still prevalent in our country, rural as well as urban – the taboo attached to women’s mensuration cycles. See how the girl in the ad deals with it:
3. Titan watches
Women in India are are growing, progressing and taking a stand for themselves. Many are becoming corporates, some are getting in social work, many in politics and others making their home a better place, but with dignity. These are strong women of today, women who make their own choices and do not regret making them. These women do not need a man’s shoulder to cry on but a companion to share good and bad in life. Watch to understand that it is #HerLifeHerChoices
4. PC Jeweller
PC Jewellers claims to have accessories for women of today. The advertisement is on a working woman and a supporting husband and how she opposes the idea of being stereotyped to be ‘man of the house’.
5. TVS Scooty
A women does not have to be in four walls of her house or wear and eat that is deemed fit by others, because what she is from within is what matters the most. See how the girl in this advertisement surprises her mother on Pongal and how we as viewers realise that traditions can be followed in much subtle ways.
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