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Facebook is ideal for vulnerable narcissists to promote themselves

Social networking sites are increasingly becoming platforms for narcissists to seek admiration for and to promote themselves.

By: PTI | London | Updated: July 10, 2016 5:02:28 pm
Narcissists on Facebook Source: Thinkstock Self promotion on Facebook. Sound familiar? (Source: Thinkstock Images)

Social networking sites such as Facebook provide the ideal environment for some narcissists to promote themselves and seek the admiration of others on a grand scale, according to a new study.

Researchers from the University of Florence in Italy suggest that vulnerable narcissists, who tend to be insecure and have lower self-esteem, are more likely to feel safer in online versus face-to-face interactions, which might lead them to prefer social networking as a means to gain approval and admiration.

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In contrast, grandiose narcissists, who tend toward arrogance and exhibitionism are likely to seek out admiration
more openly, rather than through social media.

“Since online interactions tend to have an indirect effect on an individual’s social self-esteem, it is important to assess carefully for comorbid depression in those presenting with generalised problematic Internet use,” said Brenda K Wiederhold, from the Interactive Media Institute in the US and Virtual Reality Medical Institute in Belgium.

The study was published in journal Cyberpsychology, Behaviour, and Social Networking.

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