Follow Us:
Sunday, June 13, 2021

A clothing retail brand apologises after customer complains against ‘racist’ lingerie name

A girl complained about the bra for her skin tone carrying negative connotations, while using more "positive words" for the lighter ones

By: Lifestyle Desk | New Delhi |
August 14, 2020 5:30:49 pm
racism, lingerieA black girl called out a retailer for 'racist' lingerie name. (representative image, source: getty images)

Kusi Kimani, a 29-year-old Black girl from East Sussex, recently checked out the website of a popular retail clothing brand, and while browsing through the site, was shocked to find a brown bra named “tobacco”.

Interestingly, the light coloured padded bras, on the other hand, had names based on desserts like “fudge” and “cinnamon”.

Soon, Kimani complained about the bra for her skin tone carrying negative connotations, while using more “positive words” for the lighter ones, reported Mirror.

While the bra is still being sold under the same name, the retailer formally apologised to Kimani and pledged to drop the name soon.

“I saw it about two weeks after George Floyd’s death and it was particularly raw to see at that time. Why not call it cocoa, caramel or chocolate – sweet dessert items? But they used tobacco. I was shocked when I saw it,” Kimani was quoted as saying.

Read| Luxury fashion brands called out for being racist, challenged to be more inclusive

“Each week that website is showing that racism (the negative lingerie name), is another week (when) a young girl may come across it and feel bad for the rest of her life. To see that ‘tobacco’ is for their skin tone will make them feel unwanted by society. Tobacco is referred to in society as bad, unhealthy, and highly likely to kill – ‘smoking kills’,” she further expressed.

Meanwhile, a spokesperson from the retail company was quoted as saying, “In June we shared our commitments to being a truly inclusive place to shop and work and were honest that we have more to do and more to learn.”

Social media, however, seemed divided in their opinion.

For more lifestyle news, follow us: Twitter: lifestyle_ie | FacebookIE Lifestyle | Instagram: ie_lifestyle

📣 The Indian Express is now on Telegram. Click here to join our channel (@indianexpress) and stay updated with the latest headlines

For all the latest Lifestyle News, download Indian Express App.

  • The Indian Express website has been rated GREEN for its credibility and trustworthiness by Newsguard, a global service that rates news sources for their journalistic standards.