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Beyoncé is the first Black woman to wear the legendary Tiffany diamond; know more about it here

The large yellow stone was first discovered in South Africa in the year 1877, and was bought by Charles Lewis Tiffany, founder of Tiffany & Co., in 1878

Tiffany & Co., Tiffany & Co. campaign, Tiffany & Co. diamonds, Tiffany & Co. Beyonce and Jay-Z campaign, Tiffany & Co. news, Beyonce Tiffany Yellow Diamond, indian express newsThe campaign will launch September 2, and will have an accompanying film with Beyonce singing 'Moon River' from 'Breakfast At Tiffany’s'. (Photo: Instagram/@beyonce)

Whatever they do, they do in style. This is what makes Beyonce and Jay-Z a power couple. They have collaborated with heritage jewellery brand Tiffany & Co. to become its new faces. According to a report in The Independent, while the husband and wife duo has come together for music projects before, this is the first time they have appeared in the same advertising campaign.

The singer shared photographs on social media, and we can safely say, the couple looks uber stylish. In one of the photos, they wear black evening wear, along with sparkling Tiffany jewels, while posing in front of a Jean-Michel Basquiat painting. Take a look.

 

View this post on Instagram

 

A post shared by Beyoncé (@beyonce)

Check out these other pictures.

 

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A post shared by Beyoncé (@beyonce)

 

 

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A post shared by Beyoncé (@beyonce)

Alexandre Arnault, the executive vice president of product and communications at Tiffany, was quoted as saying about the ‘ABOUT LOVE’ campaign: “Beyonce and Jay-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honoured to have the Carters as a part of the Tiffany family.”

The campaign will launch September 2, and will have an accompanying film with Beyoncé singing ‘Moon River‘ from ‘Breakfast At Tiffany’s‘.

The other reason why this campaign is significant is that the giant stone that the singer has been photographed wearing is one of the most iconic pieces of jewellery in the world; it is the Tiffany Yellow Diamond. With it, the singer makes history as the first Black woman and the fourth person in the world to be wearing it.

About the stone

Per the Independent report, the large yellow stone was first discovered in South Africa in the year 1877. The 287.42-carat rough diamond was bought by Charles Lewis Tiffany, founder of Tiffany & Co., in 1878.

While it has been displayed in various exhibitions, it has rarely been worn — most notably by Audrey Hepburn in the press pictures for Breakfast At Tiffany’s.

 

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A post shared by Tiffany & Co. (@tiffanyandco)

To mark Tiffany’s 175th birthday in 2012, the diamond was reset into a new necklace of white diamonds. Interestingly, Lady Gaga wore it to the 2019 Oscars. Then, it changed hands (or rather necks), when it was learnt in the promotional pictures for Death On The Nile — an adaptation of the Agatha Christie’s novel, set to be released in 2022 — that actor Gal Gadot had purportedly worn it, or something that resembled the bright yellow diamond necklace.

 

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A post shared by Death on the Nile (@deathonthenile)

It was later learnt that it was, in fact, just a recreation of the real diamond. Gadot was quoted as telling Harper’s Bazaar: “I was absolutely thrilled when costume designer Paco Delgado told me it would be a recreation of the Tiffany Diamond, one of the world’s most important diamonds. It was such a fun experience to have all of the glittering Tiffany jewellery on set.”

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First published on: 24-08-2021 at 12:30:15 pm
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