August 11, 2021 8:40:14 pm
A German animal shelter is trying a new approach to find homes for abandoned pets: it is posting their profiles on dating app Tinder in the hope that lonely humans looking for love might also settle for the company of a cat or a dog.
The Munich Animal Welfare Association got an advertising agency to shoot professional pictures of 15 animals including a black-and-white cat called “Captain Kirk” that it put on Tinder.
Jillian Moss from the animal shelter said several people have swiped right on Tinder to set up their first “date”: “The response is insane, it’s exploding everywhere.”
After coronavirus lockdowns led to a surge in pet ownership, animal welfare experts have warned that many animals might be abandoned as the pandemic wanes.
“We hope that these animals really find a new partner, a ‘purrfect match’ in the long term and not just for a few weeks,” said Benjamin Beilke, who is coordinating Tinder communication.
“There aren’t only lonely souls among humans, but there are also a lot of lonely souls among animals.”