It is seven in the evening and a girl is standing at a bus stop. Few boys whistle at her and pass comments. But the bystanders are mute. Why? Apparently the girl was asking for it. Will she tell anyone about what happened?
These are the questions Breakthrough India, a global human rights organisation, is asking people around the country. Their campaign #AskingForIt, which began in March this year, coaxes people to act, and stop sexual harassment in public places.
Sonali Khan, Country Director, Breakthrough India says,“School girls are most vulnerable. They don’t know how to respond. Also, a lack of trust and fear of being blamed stops them from reporting such incidents.”
Coined by advertising agency Oglivy and Mather, the #AskingForIt campaign logos were designed by CoDesign Brand Consultants. “As it is a multi-state campaign, the design of the visual identity had to be simple, and yet accommodate multi-lingual fonts,” says Mohor Ray Dahiya, Co-founder, Codesign, “Red and green crosses were used as cuing symbols and colours, commonly used to denote ‘yes’ and ‘no’, to show what the rights of a woman are in a public place.”
The campaign has garnered support from the Kanpur bus union, the auto union in Bangalore, the Mahila Prakosh Committee in Lucknow and students from colleges in Delhi.