Shark Tank India’s Anupam Mittal stopped using after-shave two years ago; says, ‘They are synthetic’

Notably, aftershaves often contain alcohol, fragrance, and preservatives, which can dry the skin, disrupt the skin barrier, and trigger irritation

Anupam Mittal Neha MardaAnupam Mittal talks about phitkari (Photo: Anupam Mittal/Neha Marda/Instagram)
3 min readNew DelhiFeb 12, 2026 10:00 AM IST First published on: Feb 12, 2026 at 10:00 AM IST

Shark Tank India’s Anupam Mittal recently spoke about his personal hygiene habits, revealing that he stopped using “synthetic” aftershaves about 2 years ago. “They are hormonal disruptors. They are synthetic. The long-term effect is severe. In fact, I stopped using the aftershave I applied two years ago. I now use phitkari…alum stone,” he told Balika Vadhu actor Neha Marda Agrawal, who appeared on the show’s latest season seeking investment for her phitkari-based body odour-containing brand.

Switching from aftershave to phitkari (alum) is a choice some people make to reduce skin irritation, but it comes with both benefits and limitations, experts suggest.

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