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Nail paint is the ‘secret to looking good’

Nail polish is the new beauty pick-me-up in the recession.

In these times of recession one beauty pick-me-up that is bucking the trend is nail varnish. Since 2010,sales of these little pots of paint have risen by 14 percent to 179 million pounds.

“During a recession we experience what we call ‘the lipstick factor’,where women indulge in expensive lipstick as an affordable treat. However in 2012 it’s become the nail factor instead,” the Daily Express quoted Mintel’s head of beauty research Vivienne Rudd as saying.

Those women who want to remain stylish only need to buy a bold new colour or invest in a manicure now. It is far cheaper than buying a whole new wardrobe.

“As soon as women grow bored of a shade or texture there are more coming through,such as matte finishes,suede effects or nail stickers,” Vivienne said.

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L’Oreal Paris’s nail expert Lorraine Griffin agrees.

“Years ago I’d mix my own colours to create blue or yellow. To see them readily available on the high street shows how far the industry has come in the past few years,” Griffin said.

First published on: 21-08-2012 at 10:22:35 am
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