Many of us, very often, download various health application on our phones to try out different routines and schedules that could benefit us. While, there are some of us who religiously follow the regime, many tend to switch from one app to another. But do these apps actually help an individual keep a track on binge eating during festive season?
“During festive season, health takes a backseat,” says Nikhil Moorjani, Director – Marketing and Strategic Alliances of HealthifyMe (a digital weight loss platform). “While, the log in remains the same but people tend to be less cautious during festive season.” According to last year’s HealthifyMe user data, there was a 19 per cent drop in workout time during Diwali compared to the rest of the year. Over that, people consumed three times the amount of sweets than usual.
For those, who are health cautious and are using paid services of a health-based app, the regime more or less remains constant. There is a slump, but that is due to those users who are using the free services of the app. According to Ritu Srivastava, founder of Obino (a health, weight loss and coaching app), “Once the festive season begins, the downloads remain the same, however, the usage drops.” While their target group ranges from 18 to 50 years, those who tend to follow a regular routine are over the age of 30. “People of this age group have more disposable income and are more health cautious. Also, it is out of seriousness that people spend money on paid app services,” she adds.
“Mobile-based apps are very helpful, however, during festive no one wants to follow a diet,” says Nmami Aggarwal, celebrity dietitian and nutritionist, whose client list includes cricketers such as Gautam Gambhir and Miss India contestants. However, she feels that when the interaction on an app is one-sided, the results tend to differ. “It’s an online era and health apps are always preferred as they save time. During the festive season, people do prefer apps as they are easily available but a one on one has more impact. If there is a person who is always taking feedback and keeping a check, people tend to be more regular. However, if an app is not interactive, the benefits are low, specially during festive season.”
As the use of health-based apps reduce during festive season, the apps have learnt not to push the users. “We promoted a Guilt free Diwali last year but are not promoting anything this year. It is evident that fitness takes a backseat during festive season,” says Moorjani.
While, health-based apps do tend to be convenient for many and motivate users to stay fit, but they are not so effective during the festival season. Festivities are all about celebrating the occasion and many use this time to break free from their usual regime and binge on all their favourite dishes.
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