This is an archive article published on December 18, 2024

Marketing consultant says round plates make food taste better; we find out the truth

A balanced, nutrient-dense meal will always have a greater impact on health and well-being than the shape of the plate it’s served on

How much do you enjoy food? (Source: Freepik)How much do you enjoy food? (Source: Freepik)
3 min readNew DelhiDec 18, 2024 09:00 PM IST First published on: Dec 18, 2024 at 09:00 PM IST

Have you ever wondered if the shape of your plate enhances the flavour of the food served on it? Well, marketing consultant Sanjay Arora made us scratch our heads when he recently posted an Instagram video writing: “Did you know that the shape of food can actually change how sweet it tastes? Enter psychophysics! Smoother shapes, like rounded chocolate squares, trick our brains into thinking they’re sweeter—without a single recipe change. Ever noticed sandwiches taste better when cut into triangles, or that food feels sweeter on round plates? It’s all in the presentation!”

As always, we decided to verify it.

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