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Khichdi to be globally promoted as ‘brand India food’ at World Food India 2017

The traditional dish 'khichdi' — relished by both rich and poor — has been selected as 'brand India food' because it symbolises the country's unity in diversity.

By: Lifestyle Desk | New Delhi |
Updated: November 1, 2017 10:21:39 pm
khichdi, khichdi world food india, khichdi indian food, khichdi brand India food, khichdi indian food, khichdi india, indian express, indian express news Humble ‘khichdi’ to get its due on World Food India 2017! (Source: File Photo)

Khichdi or khichri, a dish that has its roots in south India, is prepared in most households in the country. Prepared using rice and lentils (dal), it is mostly fed to small kids as their first solid dish and elderly men and women too. The humble dish is all set to be promoted as ‘brand India food’ during the the World Food India 2017. The traditional dish — relished by both rich and poor — has been selected because it symbolises the country’s unity in diversity.

Calling it the “queen of all foods”, Harsimrat Kaur Badal, the Minister of Food Processing Industries of India has plans to globally promote Khichdi as “healthy, delicious, economical and easy”. As if that wasn’t good enough, the mega event will also see some of the top chefs cooking 800 kg of khichdi to create a Guinness World Record in the country’s biggest-ever global food expo on November 4 in Delhi. A giant ‘kadhai’ (frying pan) of the capacity of 1,000 litres and 7 feet in diameter will be used for slow steam-cooking.

Renowned chef Sanjeev Kapoor has been roped as brand ambassador of the Great India Food Street for the three-day event starting November 3, being organised by Food Processing Ministry along with CII. The cooked khichdi will be distributed to about 60,000 orphan children as well as guests present at the event. It will also be distributed to the Heads of Foreign Missions in India along with recipe.

Brand India Khichdi’s ingredients and recipe will be popularised by Indian Foreign Missions throughout the world. The government will ensure that Khichdi is available in restaurants and kitchens around the world, an official
statement said.

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