If you love donuts, then there is no way that you haven’t visited Dunkin’ Donuts. The donut chain have patrons who swear by their products and can even spot their store from a distance. However, it seems like the outlets are on the verge of a change and it has started with their name. According to a report in the Bustle, Dunkin’ Donuts might be changing its name to “Dunkin’.”
“Dunkin’ Donuts has been testing signage in a few locations across the US that refers to the brand simply as “Dunkin’.” We do not plan to make any decisions regarding the branding until later this year,” read their statement as quoted by Bustle.
The change in the name of the brand apparently started last summer. In Pasadena and California, outlets were just called Dunkin. There might have been little coverage on it but since June, more and more outlets across Boston seem to have dropped the “Donut” from the Dunkin’. Apparently, it is part of the company’s rebranding program.
Fun fact: Dunkin’ Donuts is not the original name. William Rosenbergm, who had founded the company in 1948 named it the Open Kettle. But it was changed to the now famous Dunkin’ Donuts two years later.