Reams have been written on the online retail boom in India and its ever-growing pervasiveness.
Burger King, the world’s second largest burger conglomerate, which is making its debut in the country later this month at Select Citywalk, Saket, has added another layer to this trend. And we’re not talking about extra cheese.
Visitors to online retailer eBay.in will find a link to the Burger King India page, allowing them to pre-book the Whopper, the burger baron’s, er king’s, best-selling product, until November 5.
Presumably this is to counter the inevitable chaos and queuing that ensues whenever a new food MNC opens its shutters in the Capital (remember Nando’s?). The company is already facing the ire of the country’s eaterati for excluding pork and beef products from its menu with respect to India’s religious sentiments; the India edition of the Whopper is available in vegetarian, chicken and mutton options.
The site is offering to deliver vouchers for the above trinity anywhere in the country (with free shipping), priced at Rs 128. You even get a free T-shirt when you turn up to redeem your voucher. And that is how the bread crumbles.