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This is an archive article published on November 22, 2023

2024 is the year of the ‘self’. Here’s how its shaping the dating scene

Bumble India's Communications Director Samarpita Samaddar says, "2024 will usher in a year of self-discovery, with single Indians empowered to prioritise their values and set clear boundaries in their romantic lives."

Bumble 2024 dating trendsTo help navigate the world of dating, Bumble, the women-first dating app, released its annual dating trends report for 2024 to gauge the dating habits and preferences of singles on the app. (Source: Freepik)
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2024 is the year of the ‘self’. Here’s how its shaping the dating scene
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In the ever-tumultuous landscape of modern dating, finding a genuine connection has become even more difficult. With the ability to cast a wide net into the sea of possible matches, people now have more choices than ever. To help navigate the world of dating, Bumble, the women-first dating app, released its annual dating trends report for 2024 to gauge the dating habits and preferences of singles on the app.

While 2023 was defined by trends like Wanderlove (navigating love abroad) and Open-casting (dating beyond your type), the new year is set to be the year of ‘self’ — with more people looking inwards at what they value and want.

“The idea of ‘year of self’ highlights a wider sociological shift towards individual autonomy,” suggests relationship expert Aashmeen Munjaal. “These days, dating is more than just finding a partner in the process, it’s also about discovering who you are. People are scouting the dating scene with the intention of emphasising personal development, deep connections, and an appreciation of uniqueness.”

According to Bumble’s 2024 dating trends, people are now prioritising self-reflection and personal considerations in their relationships more than ever — a transformative period where singles are rejecting the constant need for perfection, discarding outdated timelines and challenging ‘jobification’.

Heading into 2024, more than half (59 per cent) of Indian women surveyed are going into the new year with a clear view of what they want from their romantic lives.

Bumble India’s Communications Director Samarpita Samaddar said in a statement, “2024 will usher in a year of self-discovery, with single Indians empowered to prioritise their values and set clear boundaries in their romantic lives.”

Here are the top dating trends predictions

Bumble 2024 dating trends Find out the top dating trends of 2024. (Source: Freepik)

Val-Core Dating: In a world increasingly focused on shared values, the rise of Val-Core dating shows the importance of actively engaging in social causes. Bumble’s research reveals that 25 per cent of individuals consider their partner’s involvement in politics and social causes as a key factor in attractiveness. Human rights issues top the list of social causes that matter most to Indian singles, with 64 per cent expressing this preference.

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Betterment Burnout: The era of constant self-improvement is giving way to a rebellion against the pressure to optimise every aspect of life. A significant 68 per cent of women globally are actively seeking contentment in the present, with 56 per cent of Indian women only considering partners who accept them as they are.

Intuitive Intimacy: Emotional intimacy takes center stage as individuals prioritise security, safety, and understanding in relationships. For 35 per cent of Indian singles, emotional intimacy surpasses physical connection in importance, with 78 per cent of women emphasising the need for a partner who understands both aspects.

Open-Hearted Masculinity: Conversations around masculinity and vulnerability are reshaping relationships, with 25 per cent of men globally embracing increased openness. In India, 26 per cent of men report positive impacts on mental health, while 37 per cent consider a lack of vulnerability a dating dealbreaker.

MVP (Most Valuable Partner): Sports is taking center stage, fuelled by a new wave of women tennis stars, a continuous stream of sports documentaries, and an upcoming global competition. For 35 per cent of single Indians, a shared love of sports is now a non-negotiable ‘must-have,’ whether as a player or a spectator. As 30 per cent state that attending sports events together is crucial, Bumble’s data reveals a remarkable proportion of profiles in India proudly displaying a sports interest badge, with cricket and football reigning as the top athletic interests.

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Consider-date: In response to the growing emphasis on self-care and mental health, more than half (58 per cent) of singles are embracing openness about their mental well-being and adopting a deliberate approach to slow down. Single Indians are reshaping their dating habits, with 1 in 3 (33 per cent) actively engaging in ‘slow-dating’ — prioritising quality over quantity.

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