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What is pandemic revenge dressing?

Pandemic revenge dressing is all about melodrama and excess

revenge shopping, revenge dressingPandemic revenge dressing emerged as a trend around the first wave itself. (Source: pixabay)

We are into the second year of the pandemic and in all this time, we have hardly looked into our wardrobes or checked out the latest fashion trends to add to our collection. Most of us did not need to since we have all been stuck in our homes. Many have just slipped out of one pyjama into another.

Fashion in the pandemic has become understated-yet-elegant with more focus on comfort. At the most, we have experimented with ‘waist-up’ looks for that unavoidable video call. We have even seen celebs attending events in fancy pjaymas.

Some fashionistas, however, chose to challenge the ongoing trend of relaxed dressing by wearing something extravagant that they had to shove into the closet for so many months now. Pandemic revenge dressing is all about melodrama and excess.

A trend that emerged around the first wave itself has been backed by data on people’s ‘revenge shopping’ habits, of course limited to people with adequate disposable income. Global fashion search platform Lyst, for instance, recorded 197 and 176 per cent increase in online searches for high heels and dresses respectively in 2021, according to an Independent article.

Last year, people in China reportedly flooded stores to make up for the lost time during the lockdown, leading to an increase in luxury spending. In April 2021, LVMH reported a 45 per cent increase in revenue for fashion and leather goods in the first quarter, as per a GQ report. Kering, which owns Gucci and Balenciaga, recorded a 25.8 per cent increase.
A similar trend was noticed at the red carpet events too where extravagant attire seemed to be an antidote to the pandemic mood. After being postponed for a while, some of the events returned with a virtual edition and we saw celebs attending from the comfort of their homes in elegant, comfortable clothing. But as soon as they started making red carpet appearances, things took a turn. At Golden Globes this year, we saw many celebs from Anya Taylor-Joy to Regina King donning gorgeous outfits even while some of them posed at home.

The artistes made a comeback in statement outfits at the Academy Awards, bringing back glamour onto the screen. And recently at BAFTAs, we saw our very own Priyanka Chopra pulling off a stunning look in a risque outfit.

Is pandemic revenge dressing here to stay? Experts seem to be divided in this regard. While some believe that revenge outfits will be a means of coping with pandemic-induced gloom, others believe the idea is far-fetched. Designer Monisha Jaising told in an interview, “The huge loss of lives that India has witnessed has made everyone rethink their priorities and I do not see revenge buying repeating itself post this lockdown.”

First published on: 01-07-2021 at 06:20:33 pm
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