What the Queen does, the world follows. However, in a role reversal, Queen Elizabeth II has chosen to up her fashion game by taking the ethical route and going fur-free. This makes the British monarch the latest and one of the most-influential celebrities to embrace environment-friendly fashion, one that is free from animal cruelty.
The news comes in the wake of Angela Kelly’s new memoir The Other Side Of The Coin: The Queen, The Dresser And The Wardrobe, wherein it has been revealed that any new garments made for the queen — hats, ceremonial robes, coats, etc — will be made using fake fur. “If Her Majesty is due to attend an engagement in particularly cold weather, from 2019 onwards fake fur will be used to make sure she stays warm,” writes Kelly, who has been dressing the Queen for the last 25 years.
The book also reveals that a coat, worn by her in 2008, has since been altered and replaced with fake fur. The Queen will, however, continue to wear the fur pieces already present in her wardrobe. Long criticised by animal rights charities, this decision of hers is being lauded and welcomed.
The monarch now joins the ranks of many famous luxury fashion brands that have stopped using fur.
Italian fashion house Gucci, for instance, announced in 2017 that it would go fur free, and auction off its remaining animal fur items. In the same year, Michael Kors announced that by the end of 2018, it would phase out all of its fur designs. Italian luxury fashion house Armani chose to go fur free in 2016.
Last year, the London Fashion Week became the first big fashion event to ban fur. And, earlier this year, Italian fashion house Prada announced that none of its brands — Prada, Miu Miu, Church’s and Car Shoe — will use animal fur to design products. The change will come into being in Spring/Summer 2020 women’s collections.
Other prominent brands include the likes of Burberry, Versace, Vivienne Westwood (who stopped using fur way back in 2007) and Calvin Klein (one of the earliest adopters of the fur-free trend), to name a few.