After launching her clothing line ‘Serena’ in May, Serena Williams has come up with a new collection called ‘Great’ that celebrates size inclusivity.
During her Art Basel pop-up store inside of Neighborhood Goods in Miami, Williams introduced the collection that features a lineup of fashionable wear suited for all occasions – from gym to date night. The range varies from extra small to 3X and are all priced under $200.
The fashion brand posted a picture on Instagram of the new collection captioning it as, “We want everyBODY to be #BeSeenBeHeard, because we are all GREAT. Introducing our GREAT collection, a selection of styles with extended sizing. Available now online (we ship worldwide!) In the Dallas area? Shop the GREAT collection today at our @neighborhoodgoods pop-up! Open now through December 30th ✨#allgoods”
Some of the tops and sweaters will feature slogans like ‘I am strong, I am beautiful’ and ‘be seen, be heard’ emblazoned on them. According to a statement in the press release, Williams said, “We’re calling this collection ‘Serena Great’ because I wanted a different word than ‘plus’.”
The 23-times Grand Slam winner released the collection just in time for the holidays and will add a few more pieces later.