Updated: July 11, 2019 9:07:42 am
Sabyasachi Mukherjee might be the favourite bridal wear designer in the country but he is not immune to controversies. Recently, in an Instagram post, Mukherjee talked about how a woman who is “overdressed, caked with make-up and armoured with jewellery, in all probability is wounded”. He also said that “such women shine for the world” but are in reality “bleeding inside”.
To support his theory, he added a quote by Miss Havisham, a character from Charles Dickens’ Great Expectations: “The agony is exquisite, is it not? A broken heart. You think you will die. But you just keep living. Day after day, after terrible day.”
He also said, some women find jewellery filling in the gaps and echoing the silences in their lives.
However, the statement did not go down well with people and Sabyasachi was censured for his blanket statement. Following a backlash, the designer has now issued an apology.
Read the statement here:
“I acknowledge the feedback we have received regarding the statements made in our recent Instagram presentation. We hear you and although it was intended as a message of love and empathy and a call to look beyond exterior appearances, it wasn’t articulated correctly. I understand that it does not convey the message appropriately at all and for that, I would like to accept blame and offer an unconditional apology.
He also shared: “I thought a lot about whether to post this, but sometimes it is important to set the record straight and get the right message across. Having been in the fashion industry for over 20 years, I have encountered it firsthand and commented about it in many of my interviews – how, while many women use fashion and beauty for joy and self-expression, others use it as ‘retail therapy’ to fill in the gaps and voids in their lives.
We, as a society, often get extremely judgemental about peoples’ clothing choices, calling them ‘overdressed’ or ‘tacky’ or ‘inappropriate’. We fail to understand that maybe some are using these as coping mechanisms to put on a brave front to make up for the lack of a support system. The true essence of the post was to ask people to be aware, empathetic, and not judgemental of peoples’ personal clothing choices, which could be a manifestation of their internal anguish. One of the bigger issues in society today, that very few people address, is mental health, and a little bit of awareness, empathy and kindness go a long way in acknowledging it.
I have coped with crippling depression as a teenager for 7 years. I found my coping mechanism through radical clothing choices.I was sneered at and bullied, but it helped me find my way again.
When I was creating this jewellery collection, I referred to Tagore’s ‘Monihara’ because it talks about these issues, which are sadly more relevant today. And I, for one, have never shied away from speaking about uncomfortable truths, no matter how disruptive it might be for my personal gain. Because when power is given, social responsibility should not be shunned. The mistake, however, was to use the reference as a blanket statement, as sometimes when we are passionate about an issue, we end up becoming overzealous and hence, tone deaf.
My sincere apologies for that.
The original post (however flawed) was put up to invite introspection and debate about how love, sensitivity and compassion, alongside expressions of art, beauty and fashion can create a net positive in the world.
I invite everyone to democratically join this debate.
Last year, Sabyasachi got in trouble when he criticised Indian women, particularly the younger generation, for not knowing how to wear a sari and giving preference to Western outfits.
Addressing Indian students at a Harvard India Conference, the designer said, “I think, if you tell me that you do not know how to wear a sari, I would say shame on you. It’s a part of your culture, (you) need (to) stand up for it.” No sooner did the news hit social media, people – especially women – took to Twitter and came forward to slam the designer.
After getting brutally trolled on social media, the designer apologised and shed light on his perspective in a long open letter on Instagram. “I once again apologise for the distress caused,” he wrote and added, “My intent was to call out those women who proudly proclaim that they don’t wear saris and simultaneously shame others who wear saris by saying it makes them look older, backward, or culturally repressed.”
Read the first part here:
To begin, allow me to sincerely apologise for the words that I used while answering impromptu questions at a conference at Harvard. I am sorry that I used the word ‘shame’ in reference to some women’s inability to wear a sari. I truly regret that the way in which I tried to make a point about the sari enabled it to be interpreted as misogynistic, patriarchal, and non-inclusive – this was certainly not my intention.
Let me provide some context for those of you who may not have listened to the speech I gave at Harvard. A woman had asked me to comment on the cultural taboo of young women wearing saris because, as she said, society tells them that it ‘makes them look older’. ‘What is your suggestion’, she asked, ‘for those young generations, to break that taboo and embrace the sari…’ Unbeknownst to many, this is a question I field often with friends and customers.
The ubiquity of such sentiments in our culture, evidenced by the fact that this question was posed to me at Harvard, of all places, was hard-hitting and triggered an unfortunate series of reactions on my part. Sometimes, when you are that invested in your craft, you become hypersensitive to the negativity surrounding that which you love.
Here’s the second part:
Now I have worked with the sari for 16 years. During this time, I have had countless open dialogues in various forums pan-India with women of all age groups and income brackets about the constant barrage of negativity surrounding it. Yet another question of ageism and the sari at Harvard triggered a lot of pent-up frustration that I have accrued for that segment of our society which constantly expresses disdain for this piece of Indian heritage. It is this frustration that I unfortunately generalised to Indian women in response to the question, when I now see that I should have framed it as a call to stop shaming the sari and whomever chooses to wear it. I am passionate about textiles and our heritage, and I am sorry that in the heat of that moment, I allowed this passion to be misplaced. I take full responsibility for this.
On the topic of the sari, I ask you today: how many times have you or someone you know encountered this issue?
Body shaming, attaching connotations of ‘Auntie Ji’, calling them sloppy; these are all ways that some men and women alike belittle the sari (and, more accurately, the wearer of the sari). These comments are laced with sarcasm and connotations of cultural repression and backwardness. Many women, young and old, are scared to have an outing in a sari because it is shrouded in so many layers of taboo and controversy, often citing inability to correctly drape a sari as an exit point.
We are a celebrity-obsessed country, and yes, it does affect consumption patterns and social behaviour at-large. Some consumers are being conditioned to believe that the sari ages women, and you will see the evidence of that clearly documented by so many social media trolls targeting celebrities online. Isn’t that shaming, or shall we call it cyber-bullying? Yet we are often complicit in this, which may even be welcomed by some to encourage more traffic to a website/blog.
Check out the third part:
Let’s also talk about another subject that has arisen out of the fervent discussions occurring about me and my brand, and one that has always been a big topic on gender inequality and the patriarchy (which, according to some of you, I am ardently supporting): the pay gap. It is humiliating to have to defend yourself in public but sometimes a bitter medicine needs to be swallowed to drive home a hidden truth. I would like to bring to your notice, that the majority of my staff at Sabyasachi Couture are women. From pattern makers, to seamstresses, to designers, to publicists, to IT consultants, department heads, store managers, and core of management; women comprise the top earners on my payroll – and it is not because they are women, but because they’ve earned it by their merit. And every Friday, men and women alike at Sabyasachi wear Indian clothing to celebrate our love for textiles, with zero enforcement.
Mine is a women-oriented brand and I owe my complete success to them. I have always, and will continue to love and respect women irrespective of the labels recently assigned to me. It was in this spirit that I started my brand, and that is how it shall remain till the day we decide to shut its doors.
I once again apologise for the distress caused by the words I used, but not for the intent, which often takes a back seat when slammed by controversy. My intent was to call out those women who proudly proclaim that they don’t wear saris and simultaneously shame others who wear saris by saying it makes them look older, backward, or culturally repressed.
My social media team takes extreme care that not a single negative comment written by you is censored, so that the world can make their own judgments and have a transparent view of the brand. Tomorrow, you can shame me further on twitter, make provocative headlines out of this letter, or choose to blacklist us as consumers. It is absolutely fair and understandable because it is your prerogative.
For us, for better or for worse, it will be business as usual.