A Prada show so good, it overshadowed Mark Zuckerberg

There were only 15 models in the show and each appeared four times, strutting down the runway in one outfit only to disappear backstage, shrug it off like shedding a skin, and emerge renewed to start the whole cycle again.

modelModels present looks from the Prada Fall 2026 collection in Milan on Thursday, Feb. 26, 2026. (Simbarashe Cha/The New York Times)
4 min readMilanMar 1, 2026 01:00 AM IST First published on: Mar 1, 2026 at 01:00 AM IST

Written by Vanessa Friedman

A week after testifying in a Los Angeles trial about tech addiction, Meta maestro Mark Zuckerberg and his wife, Priscilla Chan, took their seats at the Prada show in Milan. It was their first appearance at fashion week. Speculation started almost immediately: Was this a sign of a new phase in the fashion/tech relationship?

Advertisement

Then the lights went down and the music came up, and afterward, all anyone could talk about was the clothes.

Not those worn by Zuckerberg or Chan. The ones on the runway. Shows can often seem like a delivery system for celebrity sightings, but this time it was the collection that mattered. That’s how good Prada was.

Latest Comment
Post Comment
Read Comments