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Plastic fantastic at the AIFW

Amit Aggarwal pairs contrasts as patches of the utilitarian gamcha line-up against polybag strips.

Written by Jagmeeta Thind Joy , Somya Lakhani | New Delhi | Updated: October 12, 2015 12:21:43 pm
Amit1_759 Amit Aggarwal’s designs at the Amazon India Fashion Week were a play of structure and form. (Source: Cheena Kapoor)

It could well have been the backdrop for a child’s fifth birthday party. Little else would explain the clusters of cartoon character balloons on the ramp on day three of the Amazon India Fashion Week Spring Summer 2016. But then building up the excitement and anticipation is what fashion week is all about. And on those counts designer Amit Aggarwal’s untitled collection showcased on Friday evening was a good score. Incidentally, the designer who is known for his constant play with structure and form, picked up from where he had left in his Autumn-Winter 2015 collection, “Bindi” under his young pret label, AM.IT.

If one saw him use organic fabrics, ripped stockings and plastic straws last year, the designer’s conscious attempt to recycle and reinvent continued into this new season with the polybag and the gamcha (traditional handwoven Indian towel). Also in the mix were previously owned clothes — sweatshirts, T-shirts, jackets — which were also used to create a whole new ensemble. While it might sound like something you would do to your old pair of denims, the designer’s take is, well, designer and futuristic.

Watch Video: Amazon India Fashion Week

Patches of gamcha have been woven with polybag strips and attached to portions of an old garment. What emerge are the likes of a flouncy skirts with cartoon characters with gamcha patches and mesh pockets; loosely structured long jackets with polybag piping and trimmings, colourful sweatshirts with asymmetrical hemlines and puffy sleeves and sporty dresses with ruffles and cascades.


The designer also traced the journey of the gamcha to its new age avatar of a kiddie towel where cartoon characters like Chhota Bheem and Pikachu rule. Even though the skirts looked stiff, the feel was light and fluid making them perfect for pret. “They are machine washable too,” quipped Aggarwal as he replied to a query after the show.

Click here for the complete coverage of the Amazon India Fashion Week

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