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‘Pink is the new favourite of Indian women’

A survey revealed that Indian women prefer pink the most when it comes to everyday ethnic wear.

By: IANS | New Delhi | Updated: May 9, 2016 5:23:20 pm
fashion,, ethnic wear, Indian ethnic wear, fashion trends, ethnic wear trends Now you know what to keep in mind while shopping for the women in your life. According to a survey, pink and blue are most preferred by Indian women for everyday ethnic wear, while maroon and gold are most preferred for festive ethnic wear. (Source:, and Starpic/Pinterest)

Pink is often associated with femininity. And if one goes by a survey, it is a hot favourite of women when it comes to everyday ethnic wear.

As many as 28.5 per cent of Indian women love pink when it comes to their everyday ethnic wear colour, reveals a customer survey done by the online ethnic wear site


However, common favourites like yellow, red, orange and green lost out to blue — when it came to second place at 27.2 per cent. co-founder Monica Gupta said in a statement, “Indians are known for their love for colours. Each colour has different significance in Indian culture. When we embarked upon this survey, we were trying to understand what are the colours people like for daily wear and what are the colours they like for occasions.”

Maroon and gold trumped other colours to India’s favourite festive ethnic wear colours among women with 33.9 per cent and 31.9 per cent preference respectively.

Yes, these days, there’s a lot of experimentation with peach and blue coming into the fold of wedding festivities. However, they are exceptions and not the rule, added Gupta.

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