Music director duo Salim and Sulaiman Merchant have come up with their own fashion merchandise. Launched in collaboration with Styched Life, the line features an exclusive collection of t-shirts based on the musicians’ hit Bollywood numbers like Aaja Nachle, Shukranallah, Kurbaan Hua, Dance pe Chance and many others.
The t-shirts are priced at Rs 599.
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I believe style is an expression of your personality. And in collaboration with 𝗦𝘁𝘆𝗰𝗵𝗲𝗱 𝗟𝗶𝗳𝗲 we bring to you a piece of our personality in our own fashion line. It begins on 4th of July. Pre order now! Link in Bio @styched.in @sulaiman.merchant @salimsulaimanmusic @rajpandit17 @niravthakar @radhika188 @mixedbyaftab 📸 @itsdhiraining
“We are super excited! My style is not about big brands and labels hence it is important that our fans and followers relate to our fashion line and we feel proud to wear it ourselves and not just have it as a brand for sale. I am excited to wear each and every piece as I step out,” Salim Merchant said in a press release.
Sulaiman added, “Our apparel line with Styched is an expression of ourselves and we want fans to be as comfortable as possible in these . Exciting times!”
The collection is available for shipping worldwide, especially for fans in the US, Canada and UK.
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We wear this T-shirt with Pride & Honour. Chak de india has so much meaning to me & to every fellow Indian. This one is easily one of our favourites from the new collection. Pre-order now! Link in bio @styched.in @sulaiman.merchant @salimmerchant @dashing_durga @soumajitb 📸 @itsdhirenaing
“This is a significant partnership for us at Styched. We aim to translate celebrity’s persona into relatable apparel and establish connect with fans and enthusiasts and Salim-Sulaiman would resonate so highly with the audience. We will continue to launch fashion lines that relate to fans and enthusiasts from all walks of life in India. We will further expand our selection to customers,” Durga Dash, COO, Styched, said in a statement.
Styched Life has also collaborated with other artistes, from actors to music bands, dancers and others for a range of trendy t-shirt collections. They have partnered with actor Rohit Roy, singer Baba Sehgal, alternative rock band Underground Authority, Tinkle and Diamond Comics, performing arts company Hip Hop India Dance Co, among others.
The company also showcases fitness wear in collaboration with bodybuilder Sonali Swami, Bengaluru Raptors, Cricket Association for the Blind in India that conducts blind cricket, to name a few.
Styched Life has further partnered with PETA for exclusive merchandise sporting animal rights messages, the profits from which would be directed towards the organisation’s work for animals, as per the fashion website.
The collection also features UP Police t-shirts and those on #SaveGovtSchools, a campaign in Karnataka.
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